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Mike Sorensen, sales manager of Marketecture in Orem, Utah USA, was named Sales Manager of the Year in the 2010 Stevie Awards for Sales & Customer Service. The early-bird deadline for the 2011 awards, which are open to all organizations worldwide, is October 15.
Bucking the economic downturn, Marketecture—a multimillion-dollar online-marketing company—posted a 300-percent jump in revenue for its fiscal year ending December 31, 2009. Even as the recession continues to hurt sales for other industries, Marketecture is continuing to post strong growth in 2010. “Our success is attributed to the perseverance of our sales team and the quality of our products,” said John Russell, President of Marketecture.
 The Marketecture sales team is led by sales manager Mike Sorensen. He has been a regular top performer in the sales department, having started as an entry-level lead setter and working his way up over four years to become sales manager. Sorensen has proved to be a valuable asset to the company by taking the initiative in making improvements. His expert knowledge of the company’s products, his skill in training his sales team, and his canny ability to effectively sell to customers and to educate company partners, have all contributed to Marketecture’s growth over the past year. In 2009, his sales team increased its revenues, met sales records, and improved the sales process.
Doubled Sales Revenues
Despite the sluggish economy, Marketecture’s sales revenues doubled in 2009. Sorensen accomplished this through his strategic approach to developing leads. His method of thoroughly researching a set of leads increased the chances of success for his sales representatives, and the sales team recorded several consecutive high sales months. This in turn helped the company grow in revenue by a whopping 300% in 2009.
Improved Products
Not only is Sorensen a salesman, but he also has helped to improve Marketecture products. Because he is always one-on-one with customers, Sorensen sees firsthand if a product has a glitch or if it needs improving. Sorensen did some market research and suggested new features that would improve product performance. With the help of Marketecture’s developers, the new features were added, resulting in satisfied customers and improved sales for Sorensen’s team.
Meeting Sales Records
Sorensen has hit almost every sales record at the company and currently holds the record for the largest single sale and the highest number of consecutive sales days. He attributes this success to his ability to communicate well with customers and to setting high goals each month for himself and his team.
Sales Technique
Enabling every member of the sales team to succeed is a priority for Sorensen. To ensure everyone is meeting their quotas, he trains and mentors representatives to continually improve their sales technique. Sorensen regularly listens in on calls made by individual sales representatives in order to give them
feedback on how they can improve. He motivates his team to go
the extra mile in their work, often resulting in sales representatives coming in during the weekends in order to meet sales quotas.
Educating Company Partners
Partners have become a vital aspect to Marketecture’s operations, and the company relies on Sorensen’s know-how to help partners do well with the company’s products. Sorensen has trained and educated major partners on Marketecture products and sales techniques. His extensive knowledge has been an effective tool in retaining important company partners, resulting in higher revenue profits for the company.
A Bright Future
To keep up with its rapid growth, Marketecture more than doubled its workforce from the end of 2008 to December 2009. This was at a time when many companies were cutting back on spending and the U.S. unemployment rate was hovering above 10 percent.
Marketecture’s new customer enrollments also grew, with more than 20,000 enrollments a month during 2009 for its e-commerce and Internet-marketing services. These increased enrollments were a result both of Marketecture’s new strategic partnerships and of the economic downturn, with many customers turning to Marketecture products to supplement income and gain control of finances.
In 2009, eMarketer predicted the total amount of money spent on search-engine marketing would reach $14.1 billion, up 16 percent from 2008’s $12.2 billion. Search-engine marketing, also known as Internet marketing, includes search engine optimization(SEO), paid-search advertising, contextual advertising, and paid inclusion. Both SEO and paid-search advertising have enjoyed the highest amount of growth over the past year, with the true potential for e-commers still to be seen.
Marketecture is poised for significant growth in 2010 and beyond as it continues to make strategic investments in technology and customer acquisition, as well as delivering strong customer support.
About Mike Sorensen
Mike Sorensen has been with Marketecture for five years, starting as an entry-level lead setter for sales and working his way up to be the sales manager. Sorensen holds a Bachelor of Science degree in accounting from Utah Valley University which he attended on the prestigious Presidential Ambassador scholarship. Sorensen lives with his wife and baby daughter in Oren, Utah.
About Marketecture
Marketecture is a Web software and search-engine marketing company that provides advanced online tools for professional services and e-commerce industries. Its diverse divisions provide comprehensive tools for affiliate marketers, real estate agents, real estate investors, mortgage brokers, and e-commerce retailers. Marketecture specializes in SEO, SEM, and Web-design services. In 2009 Marketecture experienced a 300-percent increase in revenue, making it one of the fastest-growing companies in Utah. For more information, visit http://www.marketecture.com |
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