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October 14 2010 Stevie(r) Awards Homepage Back Issues Email the Editors
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Finalists Announced in 7th Stevie Awards for Women in Business
  Stevie Public Relations Awards Winner Profile: Coca-Cola HBC Romania Leads National Packaging Recovery Movement
  Early-bird Deadline Tomorrow for Stevie Awards for Sales & Customer Service
  IN BRIEF: IBA Awards Banquet Video Available; Peter Aquino; Stevies Sponsorship Opportunities; Volunteer to Judge the Stevie Awards for Sales & Customer Service
  Upcoming Stevie Awards Calendar
Finalists Announced in 7th Stevie Awards for Women in Business

Finalists were announced this week in the 7th Annual Stevie Awards for Women in Business, the international competition recognizing the accomplishments of outstanding women executives, business owners, and the organizations they run.

Sara EisenThe final results of the 7th annual competition will be announced at an awards dinner at the Marriott Marquis Hotel in New York City on Friday, November 12. Tickets for the event are now on sale and can be purchased at Sara Eisen of Bloomberg Television will emcee the presentations.

More than 1,200 nominations were submitted this year, a record total for the competition, for consideration in 54 categories by organizations in Australia, Austria, Bulgaria, Canada, France, Germany, Japan, Israel, Malaysia, Mexico, Sri Lanka, Turkey, the United Kingdom, and the U.S.A.

Among the leading contenders with multiple Finalists are BGT Partners, Miami, FL; The Buildmore Group Pty Ltd, Caloundra, QLD Australia; Elite Editing, New York, NY; Euro RSCG Worldwide PR, New York, NY; JCPR, Parsippany, NJ; Kryon Systems, Tel Aviv, Israel; MWW Group, East Rutherford, NJ; ODEL Limited, Rajagiriya, Sri Lanka; Reserveage Organics, Gainesville, FL; and VerticalResponse, San Francisco, CA.

For a complete list of Finalists by category, visit

The Stevie Awards for Women in Business are governed by a Board of Distinguished Judges & Advisors that features many leading women entrepreneurs and luminaries in business. They and their staffs will perform the final judging to determine the Stevie Award winners from among the Finalists.

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Stevie Public Relations Awards Winner Profile: Coca-Cola HBC Romania Leads National Packaging Recovery Movement

Coca-Cola HBC Romania, Bucharest, Romania was presented with the Stevie Award for Public Affairs Communications or PR Campaign of the Year at The 2010 International Business Awards banquet in Istanbul on September 27.

When Romania became a member of the European Community in 2007, EU legislation required that Romania increase its waste recovery to 60% by 2013.

Laura SgarcituThe main challenges for the country to reach this target were the lack of an integrated waste-management system with appropriate legislation—and the need to educate the population on separate collection.

Coca-Cola HBC Romania, part of the Coca-Cola Hellenic Group, took a leading role in Romania’s efforts to build an integrated system to recover packaging and to provide an awareness campaign for the general population. Separate collection and recycling represent the main sustainability directions of the company.

Coca-Cola HBC Romania’s Community Programs team, led by Laura Sgarcitu, an experienced Public Affairs & Communications Specialist, had three objectives: to promote a legislative framework to support a waste management system; to make a significant contribution to attaining the national target set by the EU; and to promote the importance of separate collection and recycling at a national level.

A 2008 study carried out by the Institute of Marketing and Surveys in Romania (IMAS) had revealed that only half the Romanian population collected separately. In 2009, the Community Programs team at Coca-Cola HBC developed a platform on separate collection, the two major components of which were a lobbying program aimed at outlining a legislative framework for separate collection in Romania, and an educational campaign targeting the public.

In order to put pressure on the public policy agenda, Coca-Cola HBC built inter-sector alliances and strategic partnerships with environmental NGOs, media institutions, and organizations committed to separate collection. The aim was to start a movement that would involve the public and local communities directly. The movement was named the Waste Coalition.

Coca-Cola HBC formed the Alliance for Separate Collection as an informal industry group of ten multinational FMCG companies that supported the separate collection movement of the Waste Coalition. The company also prepared two studies on littering in urban and rural areas, and proposed amendments to existing laws—as well as new laws—on the topics of public sanitation and the collecting and recycling process.  Finally, Coca-Cola HBC introduced the separate collection system to Parliament in order to persuade politicians about the system’s effectiveness.

Educational Campaign
Coca-Cola HBC created a national integrated-communications campaign (TV, radio, print, and online) to promote its concept of separate collection. The company developed the online platform Life After Collection to create a virtual community concerned with waste management and to promote the campaign’s messages in the social media.  The site got people involved through online petitions and letters addressed to local authorities asking them to implement the separate collection system in their area.  The company collected signatures at awareness-raising events, and ten leading Romanian celebrities endorsed the campaign.

As a result of Coca-Cola HBC’s lobbying, a group of Romanian Members of Parliament drafted three pieces of legislation: an amendment of the Public Sanitation Law; a law to introduce the compulsory collection of selective waste packaging for all public institutions; and a draft law on picnic waste management.

In addition, the Waste Coalition became an advisory group to Romania’s Environment Minister and to Parliament’s Environment Committee.

By the end of 2009, separate collection points had been set up in three out of six districts in Bucharest, and in 78 locations in other large Romanian cities.

The habits of the general public began to change, and the quantity of waste collected in Romania between 2008 and 2009 increased by a whopping 25%.

About Laura Sgarcitu
Laura Sgarcitu has worked for Coca-Cola HBC Romania for seven years and is currently Public Affairs & Communications Specialist, Community Programs. She coordinates the development and implementation of the company’s corporate social responsibility programs on a national level. Sgarcitu was previously Public Affairs & Communication Specialist, Internal Communications, tasked with protecting and enhancing the company’s reputation. Sgarcitu has a passion for volunteer work, and she manages a number of environmental projects in partnership with specialized NGOs. Her efforts have received national recognition in a competition awarding civil-society initiatives in Romania.

About Coca-Cola HBC Romania
Coca-Cola HBC Romania is a member of the Coca-Cola Hellenic Group and is a leader in the Romanian market for non-alcoholic drinks. The company has operated for 19 years in Romania, where it runs the bottling, distribution, sales, and operational marketing for a large variety of Coca-Cola products including carbonated and non-carbonated drinks, iced tea, mineral water, energy drinks, and instant coffee.  For more information visit

Early-bird Deadline Tomorrow for Stevie Awards for Sales & Customer Service

The world's premier awards honoring customer service, call center, and sales professionals, the Stevie Awards for Sales & Customer Service are now in their fifth year. This year's competition offers many new categories. October 15 is the early-bird entry deadline, offering discounted entry fees. The next deadline will be November 12. Late entries will be accepted through the end of the year with payment of a late fee.

A recording of a recent webinar entitled HOW TO ENTER THE STEVIE AWARDS FOR SALES & CUSTOMER SERVICE is available at

Finalists will be announced in mid-January, and the awards presented at a banquet in Miami Beach, Florida on February 21.

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IN BRIEF: IBA Awards Banquet Video Available; Peter Aquino; Stevies Sponsorship Opportunities; Volunteer to Judge the Stevie Awards

Video clips of the 7th International Business Awards presentations in Istanbul, Turkey on September 27 are now available on the Stevie Awards' channel on YouTube.

Congratulations to Stevie Award winner and past judge Peter Aquino on being named Chairman, President and CEO of Primus Telecommunications Group.

The new 19-page 2010/11 Stevie Awards sponsorship prospectus is now available. Learn about the variety of sponsorship opportunities that are available across our four Stevie Awards programs.

Volunteer to be a preliminary-round judge in the Stevie Awards for Sales & Customer Service . Judging will open in November and continue through early January. You'll learn about how other customer service, contact center, and sales professionals worldwide are achieving success.

Upcoming Stevie Awards Calendar

October 15: Early-bird entry deadline for 5th Stevie Awards for Sales & Customer Service

October 20: Entries open for 2011 American Business Awards

November 12: Final entry deadline for 5th Stevie Awards for Sales & Customer Service

November 12: Awards dinner for 7th Stevie Awards for Women in Business, Marriott Marquis Hotel, New York

November 17: First early-bird entry deadline for 9th American Business Awards