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Thyme Out of Rockville, Maryland won the Stevie Award for Best New Service of the Year in the 2009 Stevie Awards for Women in Business.
With the start of the new school year, “mompreneur” Missy Carr is doing her best to help moms-on-the-go. Dinnertime can be stressful for working parents these days, and a recent survey by Restaurants & Institutions magazine shows that 68% of Americans wait until 4 p.m. on weekdays to decide “what’s for dinner.”
Thyme Out, Carr’s independent meal-assembly store in Rockville, Maryland,
understands the challenge that parents face in getting a healthy, home-cooked
dinner on the table every single night. In February 2008, the company launched “Thyme for School,” a dinner delivery service that offers a contemporary twist on the meal-assembly concept by introducing the ultimate convenience: bringing nutritious family dinners right to moms waiting in the carpool line at school.
After School Pick-Up
The concept is simple. Parents pick up healthful, ready-to-cook family dinners at the same time as they pick up their kids up from school. Moms simply pre-select entrées from Thyme Out’s rotating monthly menu, and Thyme Out delivers the meals to participating schools for pick-up.
And while the economic downturn may worry some potential customers, says Carr: "If you do it regularly…your grocery bills should go down." The balanced meals average $4 per portion—cheaper than take-out or prepared meals from places like Whole Foods, for example.
“Thyme for School” also serves as a school fundraiser. The company donates 10% of sales to each school. In addition, recognizing the important role educators play in children’s lives and knowing how valuable their time is, Thyme Out provides teachers with an “educator’s discount” on meals.
The service is getting national attention. The New York Times called it “the ultimate for moms-on-the-go,” and in addition to a Stevie Award in 2008, Thyme Out won a number of awards in the Reader’s Choice Poll in Washington Families magazine, including “Best Quick Dinner.”
Most important, though, is that Thyme Out’s customers appreciate the company’s willingness to go the extra mile, even to the carpool line, in order to make their lives easier.
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