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Wingstop won the Stevie® Award
for Best Overall Company with more than 2,500 employees, as
well as Best TV or Cinema Ad Campaign, in The 2008 American
Business Awards.
What makes a company great? According to Jim Flynn,
CEO of Richardson, Texas-based Wingstop Restaurants, Inc., it
means doing one thing better than anyone else. At
Wingstop’s aviation-themed restaurant chain that means chicken
wings.
Wingstop was the first to move the chicken wing from
appetizer to center-of-the-plate. In the lifespan of most
restaurant concepts, there is a move to branch out from
the original focus in hopes of attracting a larger audience.
Wingstop has never veered from its mission of doing one thing,
chicken wings, better than the rest, and last year Wingstop
surpassed the billion-wings-served milestone.
In an economic environment where companies are announcing
disappointing financials everyday, Wingstop continues to
announce very impressive sales and growth figures. The
chicken-wing chain’s comp store sales grew over fifteen
percent in 2007, and it had achieved twenty-one consecutive
quarterly comp store sales increases by September 2008.
Wingstop’s system-wide sales increased by 35 percent to
reach $206.6 million in 2007, and the company’s new store
openings grew by 18.5 percent from 2006 to 2007, opening 281
units by year end 2006 and 333 units by year end 2007.
The rapidly growing chain expects to open an additional 80
stores in 2008.
Since 1994, the chain has sauced and tossed hot, fresh,
made-to-order wings and sold them to hungry customers in
groups of ten, twenty, and even up to one-hundred. Today,
Wingstop serves chicken wings to customers spanning 32
states.
That At-Home Feeling
Have you ever noticed how the trendy bars and restaurants come and go, but the
neighborhood diner or pub stays forever? Wingstop has a homey, unassuming appearance that makes it a mainstay in the communities it enters. The prices are low and the food is always prepared fresh-to-order and served hot. It is this value combined with the casual, at-home feeling that keeps Wingstop’s loyal patrons coming back.
Approximately 75 percent of Wingstop’s business is takeout. In a shaky economy, the option to add your own sides or drinks at home is appealing.
Rave Reviews
Since its inception in July of 1994, Wingstop has amassed many accolades and awards for its food, concept, and management. In January 2008, Wingstop was listed 125th on the Entrepreneur Franchise500 list. In 2007, Wingstop received a Stevie Award for Most Innovative Company. In 2006, Wingstop CEO, James Flynn received the Ernst & Young’s 2006 Southwest Area Entrepreneur of the Year Award, and Wingstop was named “Wing King” at the National Buffalo Wing Festival.
The company continues to accumulate “Best of” awards in the cities in which it is located.
Flynn credits Wingstop's success to the dedication of the brand partners who diligently work to provide customers with the fresh wings flavored with one of Wingstop's nine proprietary flavors, and to outstanding hospitality. Says Flynn: “Our franchisees will always tell you that the most satisfying part of running their business is seeing the anticipation in the customers’ eyes as they order their Wingstop favorites.”
The chain features nine wing flavors: Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. The wings are always made-to-order and served steaming hot. Customers can also choose from homemade side dishes including fresh-cut seasoned fries, bourbon baked beans, pearl potato salad, creamy coleslaw, vegetable sticks, rolls, and assorted dipping sauces.
To view what the customers really think of this franchise, check out eOpinions for some unbiased views by real people.
About Jim Flynn
Jim Flynn, CEO of Wingstop Restaurants, inc., is a man of high standards and expectations, stemming from a life built on a solid foundation of ethics, discipline, and hard work. A graduate of the United States Naval Academy and Harvard Business School, Jim starts each morning with a workout and then kicks off his work day at 5:30 a.m., alone in Wingstop’s corporate office, hoping to complete the tasks he knows would otherwise be sidelined during the hustle of a regular work day. In just over four years at the helm, Jim has raised Wingstop from 90 restaurants to more than 600 that are either open or under development, and system-wide sales have jumped from $35 million to $206 million.
Prior to Wingstop, Jim helped large companies such as Popeyes Famous Fried
Chicken experience tremendous turnarounds. In just 12 months as president, he took Popeyes from a record loss of $6 million to a record gain of $6 million—a $12 million turnaround in one year. In addition, thirteen years of Jim’s career was spent helping multiple early-stage, start-up retail companies grow and become profitable as their acting CEO. The moral fiber and leadership skills needed to command such results were honed early for Jim. His time served in the Navy in nuclear-powered Polaris submarines, where his decisions affected not only his life, but those of hundreds of shipmates, is evident daily in Jim’s guidance of Wingstop Restaurants.
About Wingstop
Wingstop offers restaurants with a nostalgic, aviation-themed atmosphere where the sole focus is on chicken wings. Wingstop has more than 600 restaurants either open or under development in 32 states, and consistently tops industry growth rankings. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003. Aikman extended his contract in 2006 for three years as Wingstop has posted 21 consecutive quarters of comp store sales increases since the partnership. For further information visit www.wingstop.com |