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Wingstop won the Stevie® Award
for Best Overall Company with more than 2,500 employees, as
well as Best TV or Cinema Ad Campaign, in The 2008 American
Business Awards.
What makes a company great? According to Jim Flynn,
CEO of Richardson, Texas-based Wingstop Restaurants, Inc., it
means doing one thing better than anyone else. At
Wingstop’s aviation-themed restaurant chain that means chicken
wings.
Wingstop was the first to move the chicken wing from
appetizer to center-of-the-plate. In the lifespan of most
restaurant concepts, there is a move to branch out from
the original focus in hopes of attracting a larger audience.
Wingstop has never veered from its mission of doing one thing,
chicken wings, better than the rest, and last year Wingstop
surpassed the billion-wings-served milestone.
In an economic environment where companies are announcing
disappointing financials everyday, Wingstop continues to
announce very impressive sales and growth figures. The
chicken-wing chain’s comp store sales grew over fifteen
percent in 2007, and it had achieved twenty-one consecutive
quarterly comp store sales increases by September 2008.
Wingstop’s system-wide sales increased by 35 percent to
reach $206.6 million in 2007, and the company’s new store
openings grew by 18.5 percent from 2006 to 2007, opening 281
units by year end 2006 and 333 units by year end 2007.
The rapidly growing chain expects to open an additional 80
stores in 2008.
Since 1994, the chain has sauced and tossed hot, fresh,
made-to-order wings and sold them to hungry customers in
groups of ten, twenty, and even up to one-hundred. Today,
Wingstop serves chicken wings to customers spanning 32
states.
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