MWW Group of East Rutherford, NJ, won the Stevie Award for Public Relations Agency of the Year in The 2008 American Business Awards, and is a Finalist in several categories in the 2009 ABAs.

As one of the top ten U.S. public relations agencies, MWW Group is known for its results-driven approach to public relations and commitment to client service. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs, and government relations, technology and healthcare. We look at what the agency has been doing over the past year and how it has maintained its high standards.

Aim High. Deliver.
According to Michael W. Kempner, founder, President, and Chief Executive Officer of MWW Group, the attitude that guides how the people at MWW Group think and work, and that makes their agency different, lies in their corporate philosophy: “Aim High. Deliver.” 

MWW’s mission is to create superior value for its clients, and it does this by providing them with the best in strategic, integrated communications counsel and effective, measurable implementation. MWW’s “Aim High. Deliver.” philosophy also means that they practice these same standards in how they conduct their own business and how they treat and respect employees, the environment and the communities in which they live and work.

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by Chris Robinson, Managing Director of Boost Marketing, the UK-based agency for awards preparation and impact assessment.

While it is quite likely that you, your team, or your company are of Stevie Award-winning calibre, that is only half the story. Becoming a Finalist for—or ultimately winning—a Stevie Award, is not about what you believe you have done well, but the impact your story has on the judges. These can be two very different things.

This article aims to provide companies interested in entering the International Business Awards with some pointers that will help to ensure that your organization does itself full justice when entering, thereby maximizing its chances of winning.  It will focus particularly on the dreaded “award submission.” The preliminary round of judging is based entirely on the content within this 500-word document, so choosing the right words and images is essential.

So … how do you ensure your submission stands out? Here are some top tips from the award entry specialists at Boost Marketing Ltd., who have helped companies garner nearly 100 awards in the three years in which it has been providing this niche service.  We know a lot about the awards industry, and we would like to share some of our expertise with you.

1. Evidence
Being great is not enough when entering awards. It is all about proving your greatness, which is often much harder. Imagine yourself in a court of law defending your assertion that you are the best. If you said: “Customers love our new service,” what would the opposing council say? “Prove it!” So do your research and pepper your achievements with pound/dollar/euro signs, percentages, numbers, graphs, photos, and diagrams. You will find that statistics and images take a much smaller chunk out of the 500-word submission than rambling, unsubstantiated PR waffle; and they are infinitely more likely to be believed.

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This article is reprinted from the April issue CXO News, a monthly e-newsletter published by the Stevie Awards.

Anyck Turgeon will chair the final judging committee for the Information Technology categories in The 7th Annual American Business Awards.

What book or books are you currently reading?
I am in the midst of re-reading five books:The Third Wave by Alvin Toffler; Revolutionary Wealth by Alvin and Heidi Toffler; The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell; The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations by Ori Brafman and Rod A. Beckstrom; and Who Was Albert Einstein? by Jess Brallier and Robert Andrew Parker.

What was the last movie you saw, and would you recommend it?
I do not watch many movies. Typically, as I push myself extensively for my work and my customers, I fall asleep within five minutes of sitting down. One of the last movies that I recall enjoying watching—and getting to the end of­—is The Last King of Scotland. For anyone interested in gaining a fuller understanding of the world, I would greatly recommend watching this thought-provoking movie.

What is your favorite sport or hobby?
Flying—because you can see the world in all its splendor.

Who is your favorite historical figure?
Winston Churchill—because he was a brilliant person who was able to think outside the box. He excelled in numerous areas of life.

Who is your favorite living person?
My parents have together been a wonderful source of inspiration for me.  As different as they both are, the combination of their personalities has taught me how to overcome extremely challenging obstacles, and led me to understand that continuous hard work can lead to a fantastic life.

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Blogs, or web logs, are all the rage these days. Each month in this space we'll point you to several blogs that we think might be of interest to you.

Terrefuge/Terreform 1: Sit for Terrefuge, a non-profit philanthropic design collaborative that integrates ecological principles in the urban realm.
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Cute Overload: This site's title says it all.