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VideoEgg of San Francisco, California, was awarded the Stevie Award for Best New Company in the 2008 American Business Awards. Here we review their achievements in the run-up to that award.
Since its launch in 2005, VideoEgg has been at the forefront of the online advertising revolution, launching multiple new market-leading ad technologies and programs. VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is now being widely adopted by the industry.
In February of 2007, less than two years after the company was founded, VideoEgg announced it was hosting over 3 million video files, demonstrating it had become the leading video solution for online communities. Its video ad network, the EggNetwork, had become the largest ad network of its kind, including more than sixty online communities such as AOL, Bebo, hi5, myYearbook.com, and Tagged.
By late April of that year, VideoEgg announced that the EggNetwork had powered sixty online video campaigns in a three-month time span, including campaigns from General Motors, Ford, L’Oreal, Puma, ABC, Canon, Electronic Arts, and Nestlé.
Monetizing Applications
In August of 2007, as the popularity and usage of widgets on Facebook grew, VideoEgg began enabling Facebook developers to monetize their applications through the newly launched EggNetwork Advertising Platform (EAP). The platform allows developers to earn money with the applications they develop for Facebook by leveraging the EggNetwork’s international sales team and innovative approach to online advertising.
Two months later, in an effort to foster a dialogue around the open application environments associated with social networks, VideoEgg hosted their first “AppCamp,” a one-day event that successfully engaged developers and industry insiders in a conversation around monetization and understanding user behavior for advertising in social environments.
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