SMALL BUSINESS NEWS THE STEVIES
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In this issue of Small Business News from The Stevie Awards:
Green Offices: Help the Environment and Your Bottom Line
Spotlight on the U.K.'s National Healthcare System
Podcast Interview: How to Charge Up Your Company's Publicity Efforts
Small Business Blogs & Sites of Note
Calendar of Events for Small Business
GREEN OFFICES: HELP THE ENVIRONMENT AND YOUR BOTTOM LINE

Green CityConserving resources and cutting down on waste saves money. Here are some simple things you can start with in order to run an environmentally friendly business:
1. Turn off equipment when it's not being used. This can reduce the energy used by 25 percent; turning off the computers at the end of the day can save an additional 50 percent.
2. Encourage communications by email, and read email messages onscreen to determine whether it's necessary to print them. If it's not, don't!
3. Reduce fax-related paper waste by using a fax-modem or by using a fax cover sheet only when necessary.
4. Produce double-sided documents whenever possible.
5. Do not leave taps dripping; always close them tightly after use. (One drop wasted per second wastes 10,000 liters per year.)
6. Install dual-flush tanks or displacement toilet dams in toilet reservoirs. Dual-flush tanks are common in European toilets, and more information on them in North America can be found at Two Flush or visit FaucetCenter.com. Or you can simply place one or two plastic containers filled with stones (not bricks) in the toilet's reservoir that will displace about 4 liters of water per flush—a huge reduction of water use over the course of a year.
7. Find a supply of paper with maximum available recycled content.
8. Choose suppliers who take back packaging for reuse.
9. Instigate an ongoing search for "greener" products and services in the local community. The further your supplies or service providers have to travel, the more energy will be used to get them to you.
10. Before deciding whether you need to purchase new office furniture, see if your existing office furniture can be refurbished. It's less expensive than buying new—and better for the environment.

Check Your Local Energy Provider for Incentives
Some energy companies are now taking steps to encourage energy efficiency.  For example, in the United States, by checking headlines in Connecticut alone we found two recent examples of big savings.  The first appears in a press release from Connecticut Light & Power:

Connecticut Town awarded $211,179 Energy Conservation Incentive for Work at Schools
December 7, 2006:  Officials of Weston were honored for their commitment to energy efficiency at a check presentation by representatives of the Connecticut Energy Efficiency Fund (CEEF) and The Connecticut Light and Power Company (CL&P). The Weston officials worked extensively with CL&P’s Conservation & Load Management staff to implement energy-efficient measures at two schools. Energy-efficient measures included lighting and lighting controls, air-cooled chillers, high-efficiency motors, high-efficiency rooftop air conditioning equipment, and carbon dioxide (CO2) controls. These measures should save the town approximately 760 thousand kilowatt-hours (kWh) annually, with a lifetime energy savings of about 12.2 million kWh. The project will also reduce the town's energy demand by 299 kilowatts. The dollar savings are approximately $135,000 per year and about $2.4 million over the expected lifetime of the improvements.
The release concludes that the Town of Weston’s energy savings are equivalent to providing 97 homes with electricity each year or saving nearly 50,000 gallons of home heating oil.

The second item is from the website of Connecticut’s United Illuminations Company (UI):
How would your company like to receive $15,000 to cut its annual energy use by nearly a third?
UI’s Energy Opportunities program enabled Park City Packaging, Inc. to do just that. The company, which specializes in packaging spare parts for the aerospace industry, as well as manufacturing corrugated cartons and testing packaging for hazardous materials, qualified for a cash incentive of just over $15,000 for retrofitting indoor and outdoor lighting at its Stratford plant and headquarters facility.

These two examples show that it is worthwhile contacting your local energy provider to find out if they offer similar incentives.

ISO14001 Certification
To take your business up several notches on the environmental ladder, consider ISO14001 certification.  ISO standards contribute to making the development, manufacturing, and supply of products and services more efficient, safer, and cleaner. They make trade between countries easier and fairer. ISO standards also serve to safeguard consumers of products and services—as well as to make their lives simpler.

ISO14000 is a series of voluntary standards on environmental management tools and systems developed and maintained by ISO, the International Organization for Standardization. ISO14001 is a standard in the ISO14000 series that provides a specification for a complete and effective Environmental Management System (EMS).

ISO14001 helps organizations develop and implement their own environmental management systems. Each organization sets its own policies, determines its own objectives and targets, and defines its own procedures. The goal of an EMS is to then help meet the organization’s policy and objectives. ISO14001 directs what elements need to be in place; however, each organization decides exactly how to define and implement those elements.
The best approach for most companies is to begin by simply using the ISO 14001 standard to evaluate and improve current systems. Later, if the company wants third-party registration, systems will be functioning at optimum levels and will simply need to be audited.

Bottom Line
Environmentally friendly actions don't have to be large to have an impact. Consistently reducing the amount of energy, water, and paper businesses use can make a huge difference, both to the environment and to our pocketbooks. And don’t forget to check for tax incentives on improved plumbing, recycling, and energy efficiencies!

Useful Links:
Business for Social Responsibility (BSR)
[LINK: http://www.bsr.org/Meta/About/index.cfm]
BSR is part of a growing global network of national organizations that promote awareness of corporate social responsibility (CSR) and provide business leaders with opportunities to collaborate and network with innovative managers across all industries, geographies, and functions. BSR works collaboratively with numerous other CSR, corporate citizenship and sustainability organizations throughout the world, such as Business in the Community in the U.K., the Council for Better Corporate Citizenship in Japan, CSR-Europe, Accion Empresarial in Chile, Instituto Ethos in Brazil, and MAALA in Israel. BSR is a founding member of EMPRESA, a network of CSR organizations in the Americas.

International Organization for Standardization (ISO)
[LINK: http://www.iso.org/iso/en/ISOOnline.frontpage]
Obtain copies of ISO 14001 and ISO 14004 (the EMS guidance standard) from ISO or the American National Standards Institute (ANSI). Seek out ISO 14000 information and expertise within your own company, and from well-regarded experts.

The Connecticut Energy Efficiency Fund (CEEF)
[LINK: http://www.ctsavesenergy.org/]
CEEF was created by the Connecticut legislature to promote efficient energy use, help residents and businesses save on their electric bills, promote economic development, reduce electric demand, and help reduce air pollution. Connecticut’s energy-efficiency programs are funded by the conservation charge on customer electric bills. Additional information can be found at www.cl-p.com.
The United Illuminations Company (UI)
http://www.uinet.com/your_business/ebeo.asp
The Energy Conscious Blueprint and Energy Opportunities programs pay cash incentives to UI’s commercial and industrial customers who build energy-efficient technology into their facilities. Energy Blueprint is for new construction and renovations. Energy Opportunities is for retrofits in existing facilities.

SPOTLIGHT ON THE U.K.'S NATIONAL HEALTHCARE SYSTEM

by Trevor Gay, Simplicity Is The Key Ltd.

Trevor GayAs in the United States, the topic of healthcare is much discussed in the United Kingdom, where the internationally admired British National Health Service is a political hot potato, and British politicians that tamper with it do so at their peril.  In our continuing coverage of healthcare around the world, we take a closer look at what is happening in the U.K. Author Trevor Gay worked for thirty five years in the National Health Service. As he states, the views expressed in this article are personal, subjective, anecdotal, and narrative, rather than objective, rational, academic, or on behalf of anyone.

The British National Health Service (NHS) is often referred to affectionately as a “sacred cow,” given both its distinguished history and the considerable affection invested in it by the British people.

Recently, however, there has been mounting consumer and political pressure in Britain to consider expansion of the private healthcare sector in Britain, which would in turn undermine the core principles of the much-loved NHS. Some critics believe this would result in the NHS becoming a dead cow rather than a “sacred” one.

This presents a fascinating challenge for the British government, and one that is only going to grow in complexity and importance in the coming decades.

The Facts
1.The NHS is the third largest employer in the world after the Chinese Army and the Indian Railways.
2.The NHS employs 1.4 million people.
3. The annual NHS expenditure for 2007/08 will be over $177 billion.
4. The NHS is a government-run service and is funded primarily from taxation.
5. The service is available free of charge at the point of delivery and based on clinical need to the entire British population—approximately 60.5 million people
6. Over recent years funding has increased to record levels. Since Tony Blair and the Labour Party came to power in 1997, the NHS budget has doubled, and by 2008 it will have trebled.

The annual 7.4% budget increases started after Tony Blair promised in 2000 to bring health spending as a proportion of GDP up to European levels. At the time 6.8% of GDP was spent on health, compared to 8% across the continent.
The government is currently on target to hit 9% of GDP when the record increases come to an end in 2008.  When spending reaches that level, it will bring Britain closer to the top of the European health-spending league dominated by Germany and France.

The NHS story so far …
To understand current attitudes to the NHS among British people we first have to look back some sixty years. The NHS was created by the government in 1948 as a State-funded, free-at-the-point-of-delivery service for every member of the British population. It was introduced by a socialist government elected at the end of the Second World War (1939-45).

The population was promised by politicians of the day that in respect of healthcare: “No longer will wealth be an advantage nor poverty a disadvantage.”

For the last sixty years the NHS has remained both the best loved and yet the most castigated public service in Britain. For this reason it is generally considered political suicide for any politician to suggest reform of the NHS by changing it to a private service.

The NHS--sacred cow or dead cow?
I personally feel the NHS is neither.

Although the NHS is highly regarded by most people using it, the patient in the modern healthcare setting is changing. This new patient has more information and therefore demands higher standards. No longer are patients passive and grateful recipients of healthcare. They are well-informed customers who rightly demand information about what is happening to them.  When they hand over the care of their body to a healthcare professional they are literally placing their lives in that professional’s hands. Patients today want an equal partnership with the healthcare professional, not a master/servant relationship.

I am optimistic about the empowered new patient, and I am equally optimistic about how healthcare professionals are responding to this challenge. I believe we can look forward to more equal partnerships as confidence and trust grow on both sides of the relationship.

The NHS is still greatly valued by the majority of people in Britain.  I do not believe there is significant support for a switch to a truly private and competitive healthcare marketplace.

Having said that, I sense among the under-40’s more sympathy to the prospect of a mix of private and public healthcare. This might mean more market share than in the past for private healthcare, which would undoubtedly suit the lifestyle of the yuppie in a hurry.

Not only is the NHS a greatly valued institution, but the affection and esteem in which clinical and hospital staff are held by the public is tremendous.

The same cannot be said about managers in the NHS. The image and reputation of these managers is often that of highly paid people who are adding little value to the patient experience. I don’t personally sign on to that sweeping generalisation. In reality the expenditure on management in the NHS is less than in most large organisations. The general perception of NHS management is nevertheless negative.

People who work in the NHS have become accustomed to regular government tampering with the way this gigantic institution is organised and structured. Improvements in patient care go on despite of these changes rather than because of them, in my opinion.  There is great loyalty and goodwill among the 1.4 million people who work in the NHS. I believe most of them have a sense of pride that they are contributing to improving the health of our nation.

It is an interesting fact that very few people work in the NHS primarily for financial reward.

Summary
For the foreseeable future, demand for healthcare in the United Kingdom will continue to exceed supply and will rise more steeply with increasing scientific, medical, and technological advances.

The NHS has existed for close to sixty years. It employs around 1.4 million people. Even though I am not a numbers man, this tells me that the NHS probably has something like 60 million years worth of healthcare knowledge to capitalize upon.  So let’s not throw the baby out with the bath water. We can learn from the past.

What is needed is a sensible debate about the options Britain will face in the future for the organization and funding of its healthcare. We should not consider this matter from the point of view of whether we need a national service or a private service or a mixture of the two. The public must be presented with the facts about current funding of the NHS and likely future requirements.

In Britain, the biggest thing we have going for us is that we already have a National Health Service. As a result we have a great emotional investment in making sure the focus of our politicians and our leaders remains firmly fixed on healthcare.  The NHS can only be changed with the consent of the people, and I hope Britain maintains that democratic position for many years to come as we continue to explore alternative models.

Managing the NHS remains one of the greatest challenges for any aspiring British political leader. Future Secretaries of State for Health will have to grapple with new healthcare options and come to terms with new health challenges.  But I suspect pragmatism born of necessity will win the day.

So in my view the NHS cow is certainly not dead—it is not even terminally ill—but it may not be as sacred as it used to be.

About Trevor Gay
I worked in the NHS from the age of sixteen until November 2004 when, at the age of fifty-two and having reached a senior management position, I decided that--as my late beloved Dad would have said--it was time for me to get a real job.  I left the comfort blanket of NHS employment and a guaranteed pension to work independently as a healthcare management consultant, coach, trainer, and author. This followed the publication of my first book Simplicity is the Key, published in October 2004. The new world I occupy has its moments. Sometimes I worry about how I am going to eat next month, but then I remember that life is more than money. My wife Annie is my inspiration and always reminds me of what is really important.

Simplicity Web Sitewww.simplicityisthekey.com/

Simplicity Blog: http://www.simplicityitk.blogspot.com/

If you have any comments or questions about this article, email trevor.simplicity@gmail.com.

PODCAST INTERVIEW: HOW TO CHARGE UP YOUR COMPANY'S PUBLICITY EFFORTS

Lindsay Peroff1-800-GotJunk of Vancouver, BC Canada is a Stevie Award winner for Best Communications Team in The 2007 International Business Awards. The team was honored for its work over the past year generating a large number of publicity hits for the company, including appearances on many popular television programs.

We recently spoke with Lindsay Peroff, Senior Communications Director, about 1-800-GotJunk, how
the company got its start, and how her team has been able to generate so much publicity.

Listen to this 9-minute podcast interview for tips on how to charge up your own company's publicity efforts.

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SMALL BUSINESS BLOGS & SITES OF NOTE

Blogs, or web logs, are all the rage these days. Each month in this space we'll point you to several blogs that we think might be of interest to you.

Clean Break: Also a regular column in the Toronto Star, Clean Break covers clean technologies, green policies and trends in sustainable development, with the focus on companies, technologies and cleantech leaders.
Earthinfo.net: A blog that offers sustainable development and environment news, links + comment.
Green Car Congress: This blog's mission is to provide timely, high-quality editorial about the full spectrum of energy options, technologies, products, issues and policies related to sustainable mobility.
Trump University: Donald Trump's blog - need we say more?

CALENDAR OF EVENTS FOR SMALL BUSINESS
Calendar of Upcoming Events for Small Business Owners and Managers
August 1: Entry deadline for 4th annual Stevie Awards for Women in Business , Las Vegas, Nevada
September 28 : Entry deadline for 2nd annual Selling Power Sales Excellence Awards , Las Vegas, Nevada
October 1 : Final entry deadline for 4th annual Stevie Awards for Women in Business , Las Vegas, Nevada