SMALL BUSINESS NEWS THE STEVIES
Monthly Update for Business Owners & Managers From the World’s Premier Business Awards
January 30, 2008 Stevie® Awards Homepage Back Issues Email the Editors
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In this issue of Small Business News from The Stevie Awards:
Maloney & Fox: The Un-Agency
The Dos and Don'ts of Senior Management
Podcast Interview: Tips for Managing Your Sales Organization
Small Business Blogs & Sites of Note
Calendar of Events for Small Business
MALONEY & FOX: THE UN-AGENCY

Winner of a Stevie Award for Best Creative Organization in The 2007 American Business Awards, PR consultancy Maloney & Fox in New York has a strong philosophy of bringing out the best in their staff.  We looked at how they have achieved this.

Maloney & FoxIn 1997, Brian Maloney and Margie Fox had an idea: take the best practices from other PR and marketing agencies and combine them into something new—a place that valued everyone’s input; a place where people took chances; and a place that embraced motivated, well-rounded employees with lives outside the office.
Since forming Maloney & Fox (M&F), Brian and Margie have developed outrageous creative programs built on strong strategic foundations that have led to major marketing and PR successes for some of the world’s biggest companies.  Clients currently include Bacardi, Microsoft, Network Solutions, Rockport, and Sensei. M&F’s creative work has been recognized with over fifty PR and marketing awards.

Maloney & Fox never liked the term “creative boutique,” but as a small agency it was hard to escape. Now ten years old with some twenty-five employees, M&F may have outgrown that designation, but at an age when some agencies start to lose their touch, M&F’s brand of creativity informs all their projects: from straight media relations to large-scale experiential events.

Chips, Chats, and Clichés
One of the tenets of M&F is that great ideas can come from anyone in the company, from the fresh-faced intern to the grizzled veteran.  To ferret out these ideas, the entire agency gathers for a weekly “Speakeasy”—an hour of chips, guacamole, beer, and straight talk about everything from the state of the business, to client initiatives, and the merits of various Family Guy episodes.

These meetings give everyone an opportunity to get away from the day-to-day grind and to brainstorm. M&F does not, however, buy into the cliché that there are no bad ideas—the real stinkers get “gonged,” with the originator forced to do a dance of shame.

But even the fun is about more than just fun. M&F knows a stimulating environment leads to more creativity and better results for clients. Thanks to the creative campaigns these gatherings have engendered, the company has a trophy case filled with bling, and has watched revenues and profitability grow.  The moniker “boutique” has finally been put to rest once and for all.

About Maloney & Fox
Maloney & Fox, a Waggener Edstrom company, was founded in 1997.  It develops campaigns that go beyond PR, using a mix of marketing techniques to help its clients build their brands. The agency is obsessed with client satisfaction; believes that a fun, dynamic workplace leads to superior creative thinking and results; and offers a dynamic mixture of seasoned practitioners and enthusiastic young pros to generate fresh, strategic thinking.

M&F has a formidable track record of programs that increase awareness, influence audience opinions and behavior, get consumers to take action, and have a positive impact on sales. The agency achieves this by combining unexpected creative ideas with a solid strategic foundation tied to marketing goals and by translating media and pop culture trends into programs that create broad media exposure and resonate with the target.

Maloney & Fox has executed programs across a number of categories, including Consumer Brands, Consumer Electronics, Entertainment, Food & Beverage, Healthcare, Technology, and Wine & Spirits. In the ten years since its founding, it has been honored with more than 50 awards for excellence in public relations, branding and integrated marketing. For more information go to www.maloneyfox.com

THE DOS AND DON'TS OF SENIOR MANAGEMENT

Trevor GayTrevor Gay, author of “Simplicity Is the Key”, has come up with a basic list of the differences between good and bad bosses. His thirty-five years of experience working for the UK’s National Health Service has given him these practical and useful insights into management styles.

The worst bosses, in Trevor’s experience:

-Never seemed to be around when I needed them
-Always wanted to know what I was doing
-Always asked me to justify what I wanted to do
-Often said: “No, we can’t do that”
-Gave the impression of being distrustful
-Didn’t smile much
-Talked about themselves a lot.

In contrast, he observes that the best bosses:

-Inspire confidence
-Are humble
-Have integrity
-Know what they are talking about
-Let employees get on with things
-Are always there when employees need help
-Usually say: “Yes, try it.”

If you want to evaluate your own status as a boss, there are a number of places to look for ideas and suggestions.   The National Federation of Independent Business, a nonprofit advocacy organization representing small and independent businesses, suggests asking yourself the following questions:

1. Have you ever publicly criticized an employee?
2. Do you take credit for your employees’ work?
3. Do your employees fear you?
4. Do you expect employees to do what you tell them without question?
5. Do you believe employees should know what to do without you telling them or providing guidelines?
6. Are you a yeller?
7. Do you demean employees as a form of punishment?
8. Do you play favorites?
9. Do you hate delegating?
10. Do you check everyone’s work?

The more “yes” answers, the greater the likelihood you are a bad boss.

If you want to evaluate your management prowess, try the free online evaluation at http://www.e-myth.com/. It will demonstrate in which areas you need to make the most improvements.

About Trevor Gay
I worked in the NHS from the age of sixteen until November 2004 when, at the age of fifty-two and having reached a senior management position, I decided that—as my late beloved Dad would have said—it was time for me to get a real job.  I left the comfort blanket of NHS employment and a guaranteed pension to work independently as a healthcare management consultant, coach, trainer, and author. This followed the publication of my first book Simplicity is the Key, published in October 2004. The new world I occupy has its moments. Sometimes I worry about how I am going to eat next month, but then I remember that life is more than money. My wife Annie is my inspiration and always reminds me of what is really important.

Simplicity Web Sitewww.simplicityisthekey.com/

Simplicity Blog: http://www.simplicityitk.blogspot.com/

If you have any comments or questions about this article, email trevor.simplicity@gmail.com.

About E-Myth Worldwide
E-Myth Worldwide is the pioneering business coaching company. E-Myth helps business owners to think strategically and develop systems to achieve predictable results. E-Myth's strategies for success are based on principles from the bestselling book, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. For 30 years E-Myth has helped business owners gain the skills and insight to become self-sufficient and gain more time, more money, and more life.

About the National Federation of Independent Business
NFIB is the nation's leading small-business advocacy association, with offices in Washington, D.C., and all 50 state capitals. Founded in 1943 as a nonprofit, nonpartisan organization, NFIB gives small- and independent-business owners a voice in shaping the public policy issues that affect their business. NFIB's powerful network of grassroots activists send their views directly to state and federal lawmakers through its unique member-only ballot, thus playing a critical role in supporting America's free enterprise system. NFIB's mission is to promote and protect the right of itsr members to own, operat,e and grow their businesses. More information about NFIB is available online at www.NFIB.com.

PODCAST INTERVIEW: TIPS FOR MANAGING YOUR SALES ORGANIZATION

Sanford BrownSanford Brown is the Chief Sales Officer for Heartland Payment Systems, which won the Stevie® Award for Financial Services Sales Organization of the Year in the 2007 Selling Power Sales Excellence Awards, which the Stevie Awards jointly present with Selling Power magazine. The awards were announced on December 6 at Caesars Palace in Las Vegas.

We recently spoke with Sanford about Heartland Payment Systems. He shared with us his thoughts on how to motivate and manage a salesforce, and what it takes to be a successful chief sales officer.

Listen to our podcast interview with Sanford Brown...

SMALL BUSINESS BLOGS & SITES OF NOTE

Blogs, or web logs, are all the rage these days. Each month in this space we'll point you to several blogs that we think might be of interest to you.

Banished Words List : Lake Superior State University's 33rd annual List of Words Banished from the Queen's English for Misuse, Overuse and General Uselessness.
Folio : Inside info on what's happening in the world of magazine publishing
Columbia Journalism Review : Should bloggers form their own writers' union?


CALENDAR OF EVENTS FOR SMALL BUSINESS
Calendar of Upcoming Events for Small Business Owners and Managers
March 31 : Final entry deadline for 6th annual American Business Awards
April 30: Last day late entries will be accepted for 6th annual American Business Awards
May 9 : Entry deadline for 5th annual International Business Awards