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In this issue of Small Business News from The Stevie Awards:
How a News Story Sent a Canadian Woman's Career Undercover
Customer Satisfaction Is Number One at PeopleAdmin
Podcast Interview: Darek Kozdra of United PR (Poland)
Small Business Blogs & Sites of Note
Calendar of Events for Small Business
HOW A NEWS STORY SENT A CANADIAN WOMAN'S CAREER UNDERCOVER

Tina Thompson of MUG Solutions received the Stevie for Best Canadian Entrepreneur, and her Coquitlam, British Columbia-based company was named Best New Company of the Year, in the 2008 Stevie Awards for Women in Business.

Tina ThompsonThe Idea
The idea that would change Tina Thompson’s life began to take form in 2006, just after she had given birth to her second child.   Tina had been working in the fast-paced IT industry and was looking for a less frantic career—ideally one where she could work from home.

Around the same time there was lively debate in Vancouver about the Needle Exchange Program for drug users, which had been established there in 1989. Had it been a success or a failure?  Curiosity led Tina to research this program, only to discover that the use of the word “exchange” was misleading.  Fresh needles were simply distributed to drug users to help prevent the spread of HIV/AIDS.  So the question was: Where were all the old needles going?

A large number of them, it appeared, were disappearing down manholes.  Again, “disappearing” is a misnomer.  The needles might have been out of sight of pedestrians on the street, but they were rapidly becoming a health hazard for the utility workers who had to go down these manholes into dark, confined—and now hazardous—workspaces.

Whenever these workers were jabbed by a needle, they immediately had to start a severe medical regimen that lasted for six months and involved a program that frequently left them either ill or in discomfort.   Thompson was already aware of this as her husband had had first-hand experience.

“It was at least 15 years ago and down a manhole that he got a needle stuck in his steel-toed boot, so fortunately no entry into his boot or skin,” explained Thompson. “It gave us a scare.  When the big discussions were going on about the success/failure of the exchange programs, I asked my husband if the problem of needles in manholes had been alleviated by the exchange.  When he told me how bad it now was down there, that's when I started to do my research.”

Things had become so bad, in fact, that employees of the utility companies were refusing to enter manholes because of the bio-hazard of discarded needles and syringes, and this in turn was having an economic impact not just on the utilities using these subterranean work areas, but also on their customers.

This news topic so transfixed Tina that it gave her an idea that led to the formation of MUG Solutions and the development of a torsion spring unit that could be affixed permanently to the underside of the manhole lid.

While air sampling and manhole lid removal would remain virtually unchanged, the installation of Thompson’s unit would mean that workers would no longer have to remove needles from their workspaces.

The Test
By early 2007 Thompson had filed patent applications for  a prototype. The product was designed to be easy to use. It didn’t change the look or function of the lid for the public, and yet it would alleviate the worldwide problem of hazardous contaminants— needles, debris, hydrocarbons, and other refuse—from entering the work area hidden below the lid.

Development of the unit was accelerated when one of Canada’s largest telecommunications companies, TELUS, expressed interest in a field trial. By mid-2007, results of this field trial clearly demonstrated the efficacy of Thompson’s product. In fact, at the end of the trial, there were no needles in any of the five manholes where the product had been installed, while 519 needles and 8 crack pipes were found in the 5 unprotected comparison manholes.

The Final Product
Since then the MUG Solutions torsion spring unit, the MUG Flap™, has been attached to a number of manhole lids in the back alleys of downtown Vancouver.  At every manhole where it is being used no more needles have been found.

The MUG Flap™ was developed at the US engineering firm of Product Creation Studios in Seattle, Washington. Product Creation Studios tooled up  the MUG Flap™ for manufacturing, and arranged for fatigue testing by an internationally recognized testing organization. 

The MUG Flap™ was brought to market in the fall of 2007.  It had taken just one year for Canadian entrepreneur Tina Thompson’s career to go under the manhole cover!

About Tina Thompson:
Tina Thompson began MUG Solutions in 2006 based on an idea that she developed and patented for a device to protect manhole covers. Prior to 2006, Thompson worked in the fast-paced IT industry.  She has found the move from the IT industry into the predominantly male industries of steel-product development and manufacturing both challenging and rewarding. She has taken her idea through its entire development process and was recognized in 2008 by The Canadian Society of Safety Engineers (BC/Yukon Region) with an award for Outstanding Achievement by a Safety Professional.

Tina Thompson lives with her family near Vancouver, Canada.

About MUG Solutions:
MUG Solutions of Coquitlam, British Columbia, is a company that has developed and patented products for manhole safety. The company recently received an award for Outstanding Achievement by a Safety Professional from the Canadian Society of Safety Engineering. MUG Solutions’ Torsion Spring product, the MUG Flap™, has been identified as a standard for all manholes by TELUS Communications. For more information go to www.mugsolutions.com.

CUSTOMER SATISFACTION IS NUMBER ONE AT PEOPLEADMIN

PeopleAdmin of Austin, Texas won a Stevie for Customer Service Department of the Year in the 3rd annual Stevie Awards for Sales & Customer Service.  Recognized as one of the fastest-growing companies in the country (675% over three years), PeopleAdmin provides web-based human resources (HR) systems designed for the higher-education and public-sector markets.  Here we look at why their client services department was voted among the best in 2008.

Sandra JensenPeopleAdmin's customer service department has had to work hard to keep pace with the company's rapid growth over the last three years.  In the past year alone, PeopleAdmin increased revenues by over 40%. Yet during the same period its customer service department managed not only to increase customer satisfaction by 10% (from under 86% approval rating to over 95%), it also increased its own productivity by over 23%—and all this while decreasing department costs.

Number One Goal
Customer satisfaction is PeopleAdmin’s number-one goal, and the organization has evolved to reflect this.  The company has fashioned winning partnerships by aligning employees' strengths with customer needs.  Every department—from the Client Success Manager group, to PeopleAdmin’s tiered levels of technical support, to its project-centric task force—has seen marked increases in customer satisfaction. 

Client Success Manager
The Client Success Manager group engages a number of proactive initiatives to ensure that PeopleAdmin customers thrive, and has created initiatives such as:

  1. a customer newsletter outlining company news and upcoming functionality;
  2. customer blogs informing customers of best practices in PeopleAdmin’s niche market;
  3. proactive system audits intended to increase customer knowledge and product adoption; and
  4. intra-departmental outreach to nurture company cohesion.  

Technical Support
PeopleAdmin’s technical support groups have been honed with new and dedicated training resources, employee career plans for promoting job satisfaction and personal growth, and customer care resources for ensuring expert coverage—including standardized requirements-gathering tools, improved CRM software, and leading-edge telephony.

Productivity gains have been realized by streamlining customer-request completion practices and empowering customers toward greater self-reliance. The front-lines team now guides initial customer consultations; the second tier Systems Support group specializes in deeper, technical issues; and the Projects group manages large-scale product enhancements. 

Project-centric Task Force
Formulating teams based on proficiency allows those who are excellent with customer-facing strategies and those who are talented with technical acumen to grow their core strengths and deliver results.  In addition, PeopleAdmin created a customer portal as a single source for customers to log requests, stay in touch with peers, research knowledge-base articles, and learn all the latest goings on at PeopleAdmin.  Serving the customer base with specialized teams has led to enhancements in overall productivity.     

Departmental Cost Savings
Over the past year, PeopleAdmin was able to reduce costs on a number of fronts:

  1. The customer site audits holistically streamlined systems helping to avoid excess customer requests;
  2. comprehensive Q&A processes ensured that new customer systems were accurately configured and in line with industry best practices;
  3. weekly internal sessions expanded system knowledge among PeopleAdmin’s customer service teams;
  4. an extended services group established itself as a useful resource for PeopleAdmin’s diverse customer base while creating new revenue for the organization from targeted consulting and training sales.

“Going from a small company to a medium-sized company has required our customer service teams to work smarter to realize increased customer satisfaction and productivity while becoming more scalable as an overall organization,” says Sandra Jensen, PeopleAdmin’s Vice President of Services.   “These challenges have been organizationally as well as personally rewarding for everyone involved.  We look forward to seeing what the next year brings!”

About Sandra Jensen
Sandra Jensen, Vice President of Services, leads the support, implementation, account management, and professional services teams at PeopleAdmin. A veteran of the Software-as-a-Service (SaaS) industry in Austin, Jensen has spent the last fifteen years of her career helping early- to mid-stage start-up companies build and grow their customer-care and professional-services organizations. Before coming to PeopleAdmin, Jensen held multiple director-level positions at Convio, a CRM-solutions provider for the non-profit market, where she was instrumental in expanding the company's revenue-generating service offering while significantly increasing both customer satisfaction and client renewal rates. Prior to working at Convio, Jensen served as Director of Customer Care at Evity, inc., and as the Senior Manager overseeing the Austin support operation for BMC Software. She has held services leadership positions at numerous other companies in the past, including BroadbandNOW!, Quick Technologies, and AOL.

About PeopleAdmin
Founded in 2000, PeopleAdmin delivers a suite of human resources (HR) modules that provides applicant-tracking, position-description, and performance-management systems designed to fulfill the unique requirements of higher-education, public-sector, and non-profit organizations.  PeopleAdmin’s solutions are fully hosted using a SaaS model that ensures quick implementation, eliminates paper and manual tasks, improves efficiency and service levels, and supports HR compliance initiatives.

More than 500 leading higher-education, public-sector, and non-profit organizations throughout North America use PeopleAdmin HR modules. PeopleAdmin has a diverse customer base that spans more than 45 states and includes city, county, and state governments; colleges and universities; and research-focused non-profit organizations.  Some of PeopleAdmin’s prominent customers include the City of Austin, the Commonwealth of Virginia, Dartmouth College, Princeton University, The Scripps Research Institute, the University of Chicago, the University of Notre Dame, the University of Oklahoma, the University of Pennsylvania, and Wake Forest University.

PODCAST INTERVIEW: DAREK KOZDRA OF UNITED PR (POLAND)

Darek KozdraDarek Kozdra is Strategic Planning Director of United PR in Warsaw, Poland. United PR is one of Poland's most established public relations agencies, and has won the Stevie Award for Public Relations Agency of the Year in Europe in The 2009 (6th annual) International Business Awards. The awards will be presented at a gala banquet in New York City's St. Regis Hotel on Monday, September 14.

We talked with Darek about the agency, his background, and the prospects for the PR industry in Poland.

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SMALL BUSINESS BLOGS & SITES OF NOTE

Blogs, or web logs, are all the rage these days. Each month in this space we'll point you to several blogs that we think might be of interest to you.

The House Next Door: Blog on film-making and the arts.
Cake Wrecks: When cake decorating goes horribly wrong …
Unnecessary Quotes: The "blog" of "unnecessary" quotation marks.
YourSpins: Does for music what YouTube does for video: rework a song and post your mix. Also generates ringtones.

CALENDAR OF EVENTS FOR SMALL BUSINESS
Calendar of Upcoming Events for Small Business Owners and Managers
August 31: Final entry deadline for 6th annual Stevie Awards for Women in Business
September 30 : Last day that late entries will be accepted for 6th annual Stevie Awards for Women in Business
October 16: Early-bird entry deadline for 4th annual Stevie Awards for Sales & Customer Service