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Q&A
WITH JAMES ALLRED, SENIOR VP-SALES, VITALSMARTS |
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 VitalSmarts won a
Stevie Award for Best Sales Team in The 2007 American Business
Awards. Allred helped pioneer the company’s sales program and
now manages the on-site sales staff and a team of resellers
nationwide.
What movie have you seen recently, and would
you recommend it?
The
Pursuit of Happyness. I recommend this movie. I
really enjoyed it because I am a big fan of the underdog or
people who have everything stacked against them but still come
out on top.
What book are you currently
reading?
I like to read
multiple books at the same time and the two topics I am always
reading about are health and sales. I’m currently reading
The
China Study by T. Colin Campbell and Selling
to Big Companies by Jill Konrath.
What is your favorite sport or
hobby?
Hiking with my family. My
wife, son, and I like to hike up to different waterfalls in
the mountains near my home (Provo, Utah). I love this activity
because we can do it together, connect with nature, and
recharge our batteries all at the same time.
Who
is your favorite historical figure?
George Washington.
I’ve been listening to 1776 on CD during my daily commute and have
learned some fascinating things about George Washington that I
admire in a leader. He was very good at building trust and
rapport with those he led. He was down-to-earth, and he found
many ways to connect with his officers.
Who is your favorite living
person?
My son. I’ve
learned more from him about relationships, about how I can be
a better person, and about what’s really important, than I
have from any other person.
If you could
choose another profession, what would it
be?
I would like to be a
dermatologist. I have always been interested in helping people
or providing a service, but I could never be a doctor or
surgeon because I’d find it difficult not to let hard, sad
situations—like injuries or life-threatening illnesses—affect
me personally.
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FROM BANKRUPTCY TO BROADWAY |
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 By winning two Stevie
Awards at The 2007 American Business Awards earlier this year,
RCN Corporation has shown they are back with
a vengeance. Here we look at what they did to win in the
Best Communications Organization category.
RCN Corporation is a leading provider of video, data, and
voice services to residential and business customers, but not
so long ago the company outlook had been bleak.
In his June 2007 acceptance speech for the Stevie Award for
Best Business Turnaround at New York’s Marriott Marquis, RCN
President & CEO Peter Aquino said: "My thanks to Team RCN,
who has taken us from bankruptcy to Broadway tonight. I share
this award with all of them. And I'm delighted that
Richard Ramlall and his organization have been recognized for
their outstanding communication effort."
RCN Senior Vice President, Strategic & External Affairs
Richard Ramlall claims that his department is unique. Says
Ramlall, “It combines investor relations, public relations,
and government relations and is a tightly integrated, unified,
and interdependent operation.” But this team of staff and
consultants—whose talents, efforts, and expertise made such
recognition possible—did not exist two years ago.
In
2005, RCN Corporation emerged from bankruptcy with a new
executive team and board of directors. It was then that
Richard Ramlall, a seasoned telecom and cable veteran, took
over responsibility for RCN public relations, investor
relations, and regulatory and government affairs. Since
entering into bankruptcy, RCN’s voice in the telecom industry
had become muted. The company had fallen off the radar
of most of the industry press, regulators, and sell-side
analysts, and it had no consistent central strategy. There was
little targeted corporate PR support for the regional markets,
and no investor relations (IR) infrastructure. Overall, there
was no consistent PR or IR policy, process, messaging, or
governance structure.
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