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International Paper of Memphis, Tennessee, was
presented with a Stevie Award for Best Sales Training in the
2007 Stevie Awards for Sales & Customer
Service. Here we look at how playing a business game
contributed to the company's success.
International Paper (IP),
founded in 1898, is a global company that produces uncoated
paper and packaging, with markets and operations in North
America, Europe, Russia, Latin America, Asia, and North
Africa. With headquarters in the United States, IP employs
approximately 54,000 people in more than 20 countries and
serves customers worldwide. Annual sales are about $22
billion.
International Paper was awarded a Stevie in 2007 for the
development of a CVM (customer value management) process that
greatly increased the business expertise of all its sales,
support, and customer service employees.
"International Paper's consultative approach to sales is
critical to our customers' and to our long-term success," said
Steve Sullivan, customer value service manager for IP. "We
implemented the principles of CVM and continue to make great
efforts to improve customer success by demonstrating how the
company's tailored solutions deliver value to its stakeholders
and customers."
Added Sullivan: "One of the main goals of the CVM sales
training is to make sure that both salespeople and other
support personnel understand how International Paper makes
money as well as how its customers make their money. This
approach requires higher levels of business acumen and
financial literacy among the sales teams."
Masters of the Game A familiarity with
business finance was gained by using Paradigm Learning's
award-winning board game Zodiak®: The Game of Business Finance
and Strategy for Sales Professionals .
Zodiak® is a one-day business acumen training program that
includes a four- to five-hour business simulation followed by
a two- to three-hour "Connections" session. The program
targets supervisors, managers, sales professionals, project
managers, and other leaders and can be customized to the needs
of different organizations. Zodiak® is based on discovery
learning methodology and is designed to educate through a fun
and hands-on experience.
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