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David Szen, Vice President of
National Training and Development at Florida-based Valpak,
received a Stevie® Award for Sales Education Leader of the
Year in the 2007 Stevie Awards for Sales & Customer
Service. He is also a member of the Board of
Distinguished Judges & Advisors for the 2008
Awards.
David Szen’s Stevie Award recognized how he had
successfully ensured that Valpak continues to build on its
position as one of the leading direct marketing companies in
North America. Here we look at how he achieved that.
David was recently named Vice President of National Sales
& Training where he will now lead Valpak’s National Sales
team. With a total of 18 years of experience in account
management, sales training and development, and direct
selling, he will further leverage that background in sales
education, national accounts and coaching sales
performance.
Before that, David led Valpak’s award-winning training
department where he was responsible for educating and
preparing the nearly 1,200 sales reps in the Valpak network.
Not by the Book David isn’t a textbook
sales education leader. He is a street-smart leader who spends
time in the field with Valpak clients to better understand and
deliver their wants and needs.
David embraces the necessity to upgrade sales reps’
skills. With helpful tools such as quarterly CDs sent
out to 800 sales reps and leadership classes for sales
managers, David consistently sets the pace for sales
excellence. Valpak provides various programs to assist the
reps in different stages of their careers and to help them
reach the next level of success. David was responsible for
setting the strategic selling process for the company and
overseeing the curriculum for all major training
events.
David implemented a number of additional programs,
including:
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