CXO NEWS | Monthly Update for Senior Executives From The Stevie® Awards THE STEVIES
January 29, 2008 Stevie® Awards Homepage Back Issues Email the Editors
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IN THIS ISSUE
   
Q&A With Deborah Harris, Founder of Environmental Consultancy SilverLeaf Associates
Top Tips for Working with Americans
Management Blogs & Sites of Note
Calendar of Events for Executives
Q&A WITH DEBORAH HARRIS, FOUNDER OF ENVIRONMENTAL CONSULTANCY SILVERLEAF ASSOCIATES
   

Deborah HarrisonWhat New Year’s Resolution have you made for 2008?
To develop more arts and environment projects—I believe that artists can help increase public awareness and understanding of our current environmental challenges.  (I’d also like to do more winter mountaineering and sea kayaking, but those resolutions may have to be broken!)

What book are you currently reading?
The Wild Places by Robert Macfarlane, and What Should I Do with My Life?: The True Story of People Who Answered the Ultimate Question by Po Bronson.

What was the last movie you saw, and would you recommend it?
David Cronenberg’s Eastern Promises with the wonderful (and Oscar-nominated) Viggo Mortensen, and yes, I would recommend it!

What is your favorite sport or hobby?
Ski mountaineering and touring, sea kayaking, cycle touring—basically any sport where I get to travel, explore, and have adventures.

Who is your favorite historical figure?
Queen Elizabeth I, for being a feisty, courageous woman who was the keystone to a period of cultural flowering, economic prosperity, and innovation.

Who is your favorite living person?
Satish Kumar, for bringing his beliefs of the peaceful Way and harmony with nature to the UK and establishing innovative projects that promote sustainable development. He is the editor of Resurgence, he founded the first Small School in Devon, and he recently made a moving documentary “Earth Pilgrim” with BBC2.

If you could choose another profession, what would it be?
Either a painter and poet, or to establish a community enterprise that combines contemporary arts and environmental services.

What do you think is the worst bad habit to have at work?
Laziness and lack of focus.  Everyone has a responsibility to apply their talents and skills to make a positive contribution to the community and the future.

What quality or qualities do you most value in your business associates?
Honesty, altruism, vision, and enthusiasm.

Is there anything you'd like to improve about your own work practices?
As an arts and environment consultant I have built my own networks of contacts and collaborators … but I would value being part of a wider international network of people working for common principles.

As someone at the top of your profession, what keeps you inspired or makes you hit the ground running in the morning?
Being my own boss encourages me to be adventurous everyday, to keep learning, and to be open to new people and possibilities. It’s a bit like white water rafting: continual challenges, change, and growth.

What do you consider has been your greatest achievement in business?
Developing projects that benefit other people—generating new livelihoods, opening doorways to new opportunities, helping market and promote local creative and environmental products and services.

What advice or useful tip would you give to someone who is just starting out in business?
Be true to yourself—dare to dream! Know that your fears and failures are the path towards growth and change. Be brave!

About Deborah Harrison:
Deborah has twenty years experience in policy research and advocacy, marketing and communications, funding and community enterprise for the environment and wildlife conservation, and building partnerships. She has a vibrant network of contacts and partners in local authorities, government agencies, and the community sector around the United Kingdom.

Deborah founded SilverLeaf Associates in 2000. Recent projects undertaken include working with British Waterways to regenerate the use of canals; developing a Performance Improvement Toolkit for Bristol City Council to be used by community enterprises; organizing a bid for funding of a country wide waste reduction scheme on behalf of the Wildlife Trust; and putting together a series of learning workshops for the Eden Project.

Before founding SilverLeaf, Deborah worked as a senior consultant for the Soil Association, and once organized a conference on biodiversity and organic farming at HRH Prince Charles’ residence, Highgrove.

Deborah has an MA in Arts from Edinburgh University, as well as an MSc in Rural Resources and Environmental Policy from WyeCollege.

TOP TIPS FOR WORKING WITH AMERICANS
   
Allyson Stewart-Allen

Following up on our tongue-in-cheek tips for working with the British in the last CXO News, here are some equally entertaining guidelines for working in the U.S.A. from Allyson Stewart-Allen, an American living in Britian and a member of the Board of Distinguished Judges & Advisors of The International Business Awards.

Don’t be fussy about deadlines and keeping appointments. Americans like free spirits who are not in thrall to the clock. If you are late for a meeting with Americans do not apologize, but describe the roses you stopped to smell on the way.

Americans hate false optimism. When things start to go wrong, always assume the worst.  When an American suggests any risky procedure, whether it is investing billions in a new product or jumping into a swimming pool, he or she will expect you to point out all of the possible bad outcomes before you proceed.

When managing American staff, remember that they like precise instructions and procedures. They react very badly to being asked to do anything new. They will be very uncomfortable if you ask their views or feelings on anything at work: they expect you, the manager, to tell them what to do.

On meeting Americans for the first time, make a point of finding out their title or status, and use it to address them or refer to them in conversation, as in “Vice-President of Marketing Jones” or “Associate Professor of Sports Science Robinson.” Don’t rush into first names.

Americans hate memos and business letters. They far prefer to develop exchanges in face-to-face conversation, where they can pick up subtext, irony, and non-verbal clues. If you must send a memo or letter, do not be dry and factual but share with your American counterpart any historic, literary, or cultural thoughts that flow from the subject, however improbable.

Although American businesses spend a great deal on lawyers, accountants, and consultants of every kind, their advice is rarely taken seriously. If an American takes a highly priced lawyer or accountant into a meeting, make a point of teasing this individual and making jokes about him or her.  Make it clear that you have not read any paper that he or she has prepared. This will show the American that you are a “regular guy (or gal),” not a geek.

Americans detest political correctness. Show that you have risen above it. At a business meeting, take an early opportunity to tell an ethnic, gender, or body-related joke.

Americans hate short, terse emails, unless there’s a risqué, politically incorrect joke at the start that they can circulate around the office. For an American, an email is much more than a business communication: it is an opportunity to enjoy some “quality time” in a hectic routine. You can add to the pleasure by including lots of exotic attachments, rather than copying stuff boringly into the text. Multicoloured illustrations are good, as is anything in a special language.

Americans appreciate the class of “the Queen’s English.”  If you are commenting on any draft piece of writing by an American, make a point of correcting any American spelling or usage, and substituting English style.

Always make sure your American female colleagues are made to feel like “one of the boys” with some ”nudge nudge, wink wink” jokes.  It’s very important that when refreshments arrive during your meeting she is asked to pour the drinks for all attendees, as she knows this role proffers great status and inclusion amongst her male colleagues.

If you are British, it is important to refer to your American business colleagues as “our colonial cousins” as often as possible, since they love historical references. Make a joke of offering to have them back in the British Empire and tell them King George is no longer mad at them. Offering advice on best business practices for the Fortune 100 and tips on managing the US economy are not only expected but greatly welcomed.

Americans pride themselves on their geographic knowledge. If you have to mention an out-of-the-way country or location it is very insulting to explain where it is. For the same reason, never send Americans a map of how to get to your place. Americans will also feel patronized if you do not think them familiar with European languages and culture.

But seriously folks…here are the most important things to remember when working with Americans:

The Clock is King: Be on time for meetings.  Expect them to end when scheduled.  Respect the Americans need to maintain a schedule. Deadlines are serious. Meet delivery and completion times or risk losing business.

First Impressions are Important:  Neatness and attention to detail are as important for people as for products and presentations. Are your shoes polished? Avoid wearing casual clothes to a company with formal dress.  Do as the Americans: before you go, ask “What’s the dress code today?”

What’s the Bottom Line?Be prepared to quickly provide specific information about your products including pricing.  Arrange your material, your story, and facts in simple formats.  Can you distill your presentation into a one page Executive Summary?

Business Before Pleasure…  Be willing to do business first, build the relationship second. Americans develop relationships through doing business.  If they don’t take time to get to know you, no insult is intended—they just are keeping to a schedule.

We Are Family: Treat everyone as if they will be the person to sign your contract. Everyone, whatever the rank or age, should be treated as an equal. Don’t be insulted if addressed by your given name after the first, brief introduction…it’s the American style.

A Little Respect:  Americans want choices and to have their opinions recognized.  Be sure to involve people in a decision. This is important both in managing people and in marketing products. Provide choices in your product so consumers believe you recognize their needs.

Guides Are Good:  Americans use outside advisers as a regular part of their business lives.  If lawyers or consultants are included in meetings do not be offended or anxious. They routinely act as advisors to be sure that issues are addressed to avoid future problems.

Plan, Plan, Plan …  Don’t be surprised when you’re asked to describe your market entry plan, your training plan, or your plan to increase revenue. The assumption is always that you will have a plan because without one you might not reach your goals.

About Allyson Stewart-Allen
Allyson Stewart-Allen is a recognised international marketing and intercultural expert advising European and US organizations growing their presence on either side of the Atlantic. A Californian based in Europe for over 20 years, Allyson is a citizen of both the US and the UK. She applies her fluency in French and German and several years' consulting experience to the company she founded, International Marketing Partners, through her employment with blue-chip consulting firms Price Waterhouse, PA Consulting Group, and Hay Management Consultants.

Allyson is the co-author of Working with Americans (© 2002 Prentice Hall), the first business manual exclusively about the US business culture, aimed at helping foreign professionals improve their relationships with and profit from American business partners, bosses, and colleagues. Allyson is also a contributing author in the latest edition of The FT Handbook of Management (Crainer, Dearlove © Pearson Education 2004), and Win New Business (Croft, © Thorogood 2002).She is the author of Marketing in the USA (© UK Trade & Investment 2000) for the British Government's Department of Trade & Industry.

Allyson appears as a regular marketing expert on CNN's World Business and Business International programs, and is interviewed frequently in the Financial Times, The Wall Street Journal Europe, Business Week, Newsweek, and Fortune.  For the past two years she has been a member of the Distinguished Board of Judges of the International Business Awards.

Allyson holds a Bachelor of Science degree in International Business from the Marshall School at the University of Southern California, as well as an MBA from Claremont Graduate University under the direct tutelage of Dr. Peter Drucker.

MANAGEMENT BLOGS & SITES OF NOTE
   

Blogs, or web logs, are all the rage these days. Each month in this space we'll point you to several blogs that we think might be of interest to you.

Performance & Talent Management Blog : A SuccessFactors blog.
About.com Business Blogs : An index of blogs on management and human resources from the editors of About.com.
McGill Management Blog : From the prestigious McGill School of Management in Canada.
tompeters! blog : As always, fascinating raves and rants from the master consultant and speaker (and Stevie Awards advisory board member).

CALENDAR OF EVENTS FOR EXECUTIVES
   
Events of Interest to Senior Managers
March 31 : Final entry deadline for 6th annual American Business Awards
April 30 : Last day late entries will be accepted for 6th annual American Business Awards
May 9 : Entry deadline for 5th annual International Business Awards
June 6 : Last day late entries will be accepted for 5th annual International Business Awards
June 12 : Awards gala for 6th annual American Business Awards, Marriott Marquis Hotel, New York