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To begin the year, we look at a Stevie Award winner from 2009 that may well impact your business in 2010. Quantivo, of San Mateo, California, won the Stevie Award for Best New Service of the Year for its on-demand behavioral analytics in the 2009 International Business Awards. Here we look at how this low-cost, high-speed service is revolutionizing Business Intelligence(BI).
How can a company be “cool” and “hot” at the same time? These—along with “disruptive” and “revolutionary”--are just some of the adjectives being applied by industry analysts to Quantivo’s on-demand Behavioral Analytics offering.
Quantivo describes its service as combining “powerful innovations to smash the barriers between managers and their customers’ behavior” by providing insights that support smart business decisions. The service enables consumer-centric companies to get a rapid understanding of the latest behavioral patterns exhibited by their customers online or offline, for sales, marketing, or web interactions.
The brainchild of co-founders Paul O’Leary, CTO, and Brian Kelly, CEO, Quantivo was officially launched in September 2008, when the company was invited to DEMO, a premier launching pad for emerging technologies.
Launching a new on-demand behavioral analytics service into a market dominated by few but large players was not easy, but in just a few months Quantivo had already secured customers that included well-known brands like Cisco/WebEx and Orchard Supply Hardware.
In addition to the Stevie Award, Quantivo has received several industry awards and recognitions for its technology. Gartner, Inc., the world’s largest and leading information technology research firm, named Quantivo a “Cool Vendor” in March 2009, a prestigious nod that recognizes the most innovative vendors and products. The Silicon Valley Business Journal awarded Quantivo the Emerging Technology Award in December 2008 as Silicon Valley’s hottest up-and-coming Cloud Computing company.
"The Stevie Award further validates Quantivo's disruptive impact on the business intelligence status quo," said Brian Kelly, CEO of Quantivo. "Our revolutionary combination of behavioral analytics and cloud computing continues to challenge traditional thinking around the speed, cost, and usability of Business Intelligence. From web analytics to general business intelligence, Quantivo truly is the 'best new product' to innovate in this space in a very long time."
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