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Novartis Turkey in Istanbul was the winner of a Stevie
Award for Best Corporate Social Responsibility Program in the
Middle East and Africa at the 2007 International Business
Awards.
The Novartis Health Wagon
Projectwas an extensive training and public awareness campaign
on chronic diseases through which Novartis offered treatments
in cardiology, respiratory diseases, oncology, dermatology,
rheumatology, neuroscience, and ophthalmology.
Objectives The objectives of the Health
Wagon Project were to increase public awareness of Novartis
and its products, to strengthen its reputation among
stakeholders, and also to increase public awareness of chronic
diseases and to provide free screenings. Additionally,
Novartis Turkey wanted to encourage GPs and specialists to
support continued medical education (CME).
Getting On Track The first Novartis
Health Wagon visited twenty different cities around Turkey on
main railway routes between November 2005 and August 2006.
The car of a train was refurbished as a health unit
complete with examination rooms and a meeting room for
educational purposes. Two physicians and one nurse worked
full-time on the project. At each stop, Novartis held training
sessions on diseases such as diabetes, hyperlipidemia, asthma,
Alzheimer's, osteoporosis, cancer, epilepsy, Parkinson's
disease, and depression. The symptoms of these ailments were
discussed, along with health precautions and health
maintenance. In addition to the Novartis professionals on
board the Health Wagon, local specialists and family
physicians also helped with the training.
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