CXO NEWS | Monthly Update for Senior Executives From The Stevie® Awards THE STEVIES
May 1, 2008 Stevie® Awards Homepage Back Issues Email the Editors
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IN THIS ISSUE
Q&A With Mary Delaney, CEO of Personified
Getting on the Health Wagon in Turkey
Management Blogs & Sites of Note
Calendar of Events for Executives
Q&A WITH MARY DELANEY, CEO OF PERSONIFIED

Personified is the talent acquisition and management-consulting arm of Careerbuilder.com. Mary Delaney has won a Stevie® Award for Best Sales Executive in The American Business Awards.

Mary DelaneyWhat book are you currently reading?
Being near the end of an MBA course at the Kellogg School of Management, I don't have much time to read anything other than course books, but I can really recommend one of these: The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business. It's an easy read and provides a good understanding of what an entrepreneur needs to know to be successful. Apart from course books, I've also started reading Outsourcing: The Definitive View, Applications, and Implications. After I graduate June 14th I've got another book I'm looking forward to reading: Common Wealth: Economics for a Crowded Planet by Jeffrey D. Sachs, director of the Earth Institute at Columbia University.

What was the last movie you saw, and would you recommend it?
I almost hate to admit it, but P.S. I Love You starring Hilary Swank, which was a perfect study-break movie last week when I watched it in a hotel room on the road traveling as part of my course. I am absolutely loving being a student again, and studying for an MBA has given me an amazing global perspective through sharing the experience with people from five continents.

What is your favorite sport or hobby?
Golf. It's a great sport for business networking, and it's also a great family sport. My husband and three kids all play, which we really enjoy because it's one of the few sports where you can play and talk at the same time.

Who is your favorite historical figure?
Mother Teresa, because she loved and embraced all beings. She was tireless and unselfish in caring for others. If we all could be like her the world would be a far better place.

Read the entire interview
GETTING ON THE HEALTH WAGON IN TURKEY

Novartis Turkey in Istanbul was the winner of a Stevie Award for Best Corporate Social Responsibility Program in the Middle East and Africa at the 2007 International Business Awards.

Novartis Health WagonThe Novartis Health Wagon Projectwas an extensive training and public awareness campaign on chronic diseases through which Novartis offered treatments in cardiology, respiratory diseases, oncology, dermatology, rheumatology, neuroscience, and ophthalmology.

Objectives
The objectives of the Health Wagon Project were to increase public awareness of Novartis and its products, to strengthen its reputation among stakeholders, and also to increase public awareness of chronic diseases and to provide free screenings. Additionally, Novartis Turkey wanted to encourage GPs and specialists to support continued medical education (CME).

Getting On Track
The first Novartis Health Wagon visited twenty different cities around Turkey on main railway routes between November 2005 and August 2006.

The car of a train was refurbished as a health unit complete with examination rooms and a meeting room for educational purposes. Two physicians and one nurse worked full-time on the project. At each stop, Novartis held training sessions on diseases such as diabetes, hyperlipidemia, asthma, Alzheimer's, osteoporosis, cancer, epilepsy, Parkinson's disease, and depression. The symptoms of these ailments were discussed, along with health precautions and health maintenance. In addition to the Novartis professionals on board the Health Wagon, local specialists and family physicians also helped with the training.

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MANAGEMENT BLOGS & SITES OF NOTE

Blogs, or web logs, are all the rage these days. Each month in this space we'll point you to several blogs that we think might be of interest to you.

Eater: The NYC restaurant & nightlife blog (also links to Eater LA and Eater SF).
The Filter : A new entertainment search site due to launch in May to "find the good stuff without the grief" according to partner Peter Gabriel.
Novel Action : Changing the way book lovers share books®.
HumorFeed.com : HumorFeed offers the web's best, most consistent satire news feed so you can organize your laughter.

CALENDAR OF EVENTS FOR EXECUTIVES
Events of Interest to Senior Managers
May 9 : Entry deadline for 5th annual International Business Awards
May: Calls for Entries issued for 5th annual Stevie Awards for Women in Business and 3rd annual Stevie Awards for Sales & Customer Service
June 6 : Last day late entries will be accepted for 5th annual International Business Awards
June 12 : Awards gala for 6th annual American Business Awards, Marriott Marquis Hotel, New York
September 8: Awards gala for 5th annual International Business Awards, Shelbourne Hotel, Dublin, Ireland